1. Introduction

This Privacy Policy explains how personal data is collected, used, and protected when you access or use Dog Friendly services (the “Service”).

The Service includes:

• the Dog Friendly website, and

• the Dog Friendly mobile application, including any beta versions.

Dog Friendly is operated by Dog Friendly Oy, a company registered in Finland under Business ID 3590920-6 (“Dog Friendly”).

 

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Finnish data protection laws.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

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2. Data Controller

Data Controller: Dog Friendly Oy
Business ID: 3590920-6
Finland
Email: info@dogfriendly.fi

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3. Scope of this Policy

This Privacy Policy applies to all Dog Friendly services unless stated otherwise.

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This includes:

• use of the website,

• use of the mobile application,

• participation in beta versions of the Service.
   

The website may be used as the central location for accessing this Privacy Policy, including when accessed via the mobile application.

Certain features may rely on third-party services or platforms (e.g. Wix, Google Maps), which process data under their own privacy policies.

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4. Personal Data Collected

Dog Friendly applies a data minimisation approach and only collects personal data necessary for the operation and improvement of the Service.

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Depending on how you use the Service, we may process:

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a) Technical and Usage Data

Automatically collected data may include:

• IP address (or anonymised version),

• device and operating system,

• browser type and version,

• app usage and interactions,

• timestamps and session data.

This data is used to ensure functionality, security, and performance.

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b) Location Data

If you use map-based features:

• approximate location data may be processed to show relevant places,

• precise location data is not stored by Dog Friendly,

• Dog Friendly does not continuously track user location,
  location data is processed only when necessary for functionality and is not used for continuous tracking or monitoring.

 

c) Account, Contact, and Beta Participation Data as a User

If you sign up, contact us, or participate in beta:

We may collect:

• name,

• email address,

• phone number (optional),

• general location (e.g. Helsinki, Espoo, Vantaa),

• feedback, preferences, or submitted content.
   

d) Business Data (for Venues)

If you participate as a business:

We may collect:

• business name and location,

• contact details,

• venue-related information (e.g. dog policies, amenities),

• content provided for display in the Service.

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Dog Friendly does not collect special categories of personal data unless explicitly required and voluntarily provided by the user.

 

5. Purpose and Legal Basis for Processing

We process personal data only where a lawful basis exists under GDPR, including:

• legitimate interest: to operate, maintain, and improve the Service;

• legitimate interest: to ensure security and prevent misuse;

• legitimate interest: to communicate with users and businesses;

• consent: where users voluntarily provide data (e.g. beta sign-up);

• legal obligation: where required by applicable law.
   

Where processing is based on legitimate interest, Dog Friendly ensures that such interests are not overridden by the rights and freedoms of users. Dog Friendly does not use personal data for automated decision-making or profiling.

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6. Cookies and Similar Technologies

The website may use cookies and similar technologies.
The mobile application may use equivalent technologies for functionality and analytics. Where required, users will be informed and given control over preferences.

These may include:

• essential functionality tools,

• analytics tools (where applicable, subject to user consent where required).

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7. Third-Party Services

Dog Friendly relies on third-party providers, including but not limited to:

• Wix (website hosting and infrastructure),

• mapping and location services (e.g. Google Maps),

• analytics or technical tools.
   

These providers may process personal data independently under their own terms.
 

Dog Friendly Oy:

• does not control third-party processing,

• does not guarantee accuracy, availability, or security of third-party services,

• is not responsible for any loss, damage, or issues arising from their use.

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Personal data may be transferred outside the European Union or European Economic Area. In such cases, Dog Friendly ensures that appropriate safeguards are in place in accordance with GDPR, such as standard contractual clauses or equivalent legal mechanisms.

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8. Data Retention

Personal data is retained only for as long as necessary for the purposes described or as required by law.

Retention periods depend on:

• the type of data,

• the purpose of processing,

• legal obligations.

 

During beta, data may be retained only for as long as necessary for testing, development, and improvement purposes, and may be deleted, anonymised, or reset at Dog Friendly’s discretion.

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9. Data Security

Dog Friendly implements appropriate technical and organisational measures to protect personal data.

To the extent permitted by law, Dog Friendly implements appropriate technical and organisational measures to protect personal data. However, no system is completely secure, and absolute security cannot be guaranteed.​
 

10. Your Rights

Under GDPR, you have the right to:

• access your personal data,

• request correction,

• request deletion,

• restrict or object to processing,

• request data portability,

• lodge a complaint with a supervisory authority*.

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*In Finland:
Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto)

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Where processing is based on consent, users have the right to withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
 

11. Children’s Privacy

The Service is intended for general audiences.

Dog Friendly does not knowingly collect personal data from children.
 

12. Beta Services Notice

The Service may be offered in beta form.
 

By participating, you acknowledge that:

• features may change or be discontinued,

• the Service may contain errors,

• availability and performance are not guaranteed.
   

Data submitted during beta may be used to improve the Service. Data may also be used in aggregated or anonymised form for analysis and development purposes.

 

Participation in the beta is voluntary and subject to availability. Dog Friendly may limit, suspend, or terminate access to the beta at any time.

Data continuity between the beta version and any future official version of the Service is not guaranteed.

​Users and businesses may request deletion of their personal data and account at any time by contacting Dog Friendly.

Dog Friendly reserves the right to delete, reset, or anonymise data collected during the beta phase, including in preparation for system updates or transition to a full release.

Upon release of an official version of the Service, users may be required to accept updated terms or create a new account, and previously collected beta data may not be retained.

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13. Changes to this Privacy Policy

Dog Friendly may update this Privacy Policy at any time.

Updates will be published on the website with a revised “Last updated” date.

Continued use of the Service after updates constitutes acceptance of the revised Policy.
 

14. Contact Information

Dog Friendly Oy
Business ID: 3590920-6
Email: info@dogfriendly.fi