1. Introduction

This Privacy Policy explains how Dog Friendly Oy (“Dog Friendly”, “we”, “our”, or “us”) collects, uses, stores, and protects personal data when you access or use Dog Friendly services (the “Service”).

The Service includes:

• the Dog Friendly website;

• the Dog Friendly mobile application; and

• related features, content, communications, and services provided by Dog Friendly.

 

Dog Friendly is operated by Dog Friendly Oy, a company registered in Finland under Business ID 3590920-6.

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Finnish data protection legislation.
By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

​

2. Data Controller

Data Controller: Dog Friendly Oy
Business ID: 3590920-6
Finland
Email: info@dogfriendly.fi

​

3. Scope of this Policy

This Privacy Policy applies to all Dog Friendly services unless stated otherwise.

​

This includes:

• use of the website,

• use of the mobile application,

• creation of user accounts;

• creation of business accounts;

• communications with Dog Friendly;

• submission of venue information, feedback, reports, reviews, or other content.

​

The website may be used as the central location for accessing this Privacy Policy, including when accessed via the mobile application.

Certain features may rely on third-party providers which process personal data under their own privacy policies.

​

4. Personal Data Collected

Dog Friendly follows a data minimisation approach and collects only personal data necessary to operate, maintain, improve, and secure the Service.

​

Depending on how you use the Service, we may process:

​

a) Technical and Usage Data

Automatically collected data may include:

• IP address (or anonymised version);

• device type and operating system;

• browser type and version;

• app usage information;

• session information;

• timestamps and session data;

• crash reports and diagnostic information.

​

b) Location Data

When using map-based functionality:

• approximate location data may be processed to show relevant places;

• precise location data may be processed only when permission is granted by the user;

• Dog Friendly does not continuously track user location;

• location data is used solely to provide location-based functionality.

 

c) Account and Contact Data as a User

When creating an account or contacting Dog Friendly, we may collect:

• name;

• email address;

• phone number (optional);

• profile information;

• account credentials;

• feedback, preferences, or submitted content;

• communications sent to Dog Friendly.

​

d) Business Data (for Venues)

When using business features, we may collect:

• business name and address;

• contact details;

• venue-related information (e.g. dog policies, amenities);

• opening hours;

• content submitted for display.

​

e) User Content

Users and businesses may voluntarily submit:

• venue suggestions;

• reports;

• photos;

• feedback;

• support requests;

• other content.

​

Dog Friendly does not collect special categories of personal data unless explicitly required and voluntarily provided by the user.

 

5. Purpose and Legal Basis for Processing

We process personal data only where a lawful basis exists under GDPR, including:

​

Legitimate Interest

• operate and improve the Service;

• maintaining security;

• preventing fraud and abuse;

• communicating with users and businesses;

• analysing Service performance.

​

Contract

• creating and maintaining user accounts;

• providing requested functionality;

• managing business accounts.

​

Consent

• location permissions;

• optional communications;

• optional data voluntarily provided by users.

​

Legal Obligation

• compliance with applicable laws;

• responding to lawful requests from authorities.

​

Where processing is based on legitimate interest, Dog Friendly ensures that such interests are not overridden by the rights and freedoms of users. Dog Friendly does not use personal data for automated decision-making or profiling.

​

6. Cookies and Similar Technologies

The website may use cookies and similar technologies.

The mobile application may use equivalent technologies for functionality and analytics.

Where required, users will be informed and given control over preferences.

​

These may include:

• essential functionality tools;

• analytics tools;

• security tools;

• performance monitoring tools.

​

7. Third-Party Services

Dog Friendly relies on third-party providers, including but not limited to:

• Wix;

• mapping and location services (e.g. Google Maps);

• Apple App Store;

• Google Play Store;

• analytics, hosting and technical infrastructure providers.
   

These providers may process personal data independently under their own terms.

​

Dog Friendly Oy does not control third-party processing activities and is not responsible for third-party privacy practices.

​

Where personal data is transferred outside the European Union or European Economic Area, appropriate safeguards will be implemented in accordance with GDPR.

​

8. Data Retention

Personal data is retained only for as long as necessary for:

• providing the Service;

• maintaining user accounts;

• complying with legal obligations;

• resolving disputes;

• enforcing agreements;

• improving the Service.

​

Retention periods may vary depending on the type of information and applicable legal requirements.

​

Data may be anonymised, aggregated, archived, or deleted when no longer necessary.

​

9. Data Security

Dog Friendly implements appropriate technical and organisational measures designed to protect personal data.

​

These measures may include:

• access controls;

• encryption where appropriate;

• secure infrastructure;

• monitoring and security practices.

​

However, no system can guarantee absolute security, and users acknowledge that electronic communications and online systems always involve some degree of risk.

​

10. Your Rights

Under GDPR, you may have the right to:

• access your personal data;

• request correction;

• request deletion;

• restrict or object to processing;

• request data portability;

• withdraw consent where processing is based on consent;

• lodge a complaint with a supervisory authority.

​

In Finland:
Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto)
 

11. Children’s Privacy

The Service is intended for general audiences.

​

Dog Friendly does not knowingly collect personal data from children in violation of applicable law.

​

If we become aware that personal data has been collected unlawfully from a child, we will take reasonable steps to remove such information.

​​​

12. Account Deletion

Users and businesses may request deletion of their account and associated personal data at any time by contacting Dog Friendly.

​

Requests may be subject to reasonable identity verification procedures.

​

Certain information may be retained where required by law or necessary for legitimate business purposes.

​​

13. Changes to this Privacy Policy

Dog Friendly may update this Privacy Policy from time to time.

​

Updated versions will be published on the website with a revised “Last Updated” date.

​

Continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

​

14. Contact Information

Dog Friendly Oy
Business ID: 3590920-6
Email: info@dogfriendly.fi